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  For lolitas, creating a balanced winter lolita coordinate is a big challenge, and it's increasingly harder each year. We not only have to make the whole look fit the lolita aesthetic and silhouette but also have to consider the cold-proof aspect. In this blog, winter lolita coordination ideas will be given according to the different temperatures. Therefore, you...

  As the colder weather approaches, it's time to add a cute and warm winter pajama to your closet. Whether you are looking for soft, comfortable, and light cotton pajamas or cute and warm coral velvet pajama sets/nightgowns/onesie pajamas, you can find them all on our website!   Livheart Collection LIV HEART is a Japanese aesthetic lifestyle brand, which aim is to help people pursue a lifestyle full of comfort and uniqueness. They provide the most comfortable items and believe that no matter what age all ladies have the right to pursue the sweet and cute. Livheart Winter Cotton Pajama Sets    Livheart Winter Nightgowns   Kawaii Winter Pajamas for Kids   Livheart Winter Pajama Sets ...

This cat print lolita collection is made for cat lovers. First, let's see 35 recommended cat-themed lolita dresses of different styles together.  35 Recommended Cat-printed Lolita Dresses According to the dresses sorted below, we can give a rough overview that you can see prints of a combination of cats and fruit, cats and sweets or pastries in sweet lolita; cat...

Today, let's go back to the 2000s and discover the charm of Y2K fashion, a retro street fashion that is currently welcomed by Generation Z. Why was the Y2K fashion popular in the 2000s? Y2K means "the year 2000". It's an aesthetic that is retro-futuristic with an optimistic and techno-utopian spirit. This aesthetic was named after "The y...

This blog serves anyone who likes goth lolita but has no idea how to put together a decent gothic lolita coordinate for the first time. First of all, let's check on some basic knowledge of gothic culture. Gothic Subculture  The gothic subculture from the 1950s to the 1980s was primarily based in England. In contrast to the energetic punk style, the early Gothic had a mor...

This is another blog focused on introducing new trends to anyone new to j-fashion. If you're a kawaii aesthetic lover, don't miss this article, in which you can have a basic knowledge of Jirai Kei(地雷系) - a currently trending "dark girly" fashion in TikTok. What is Jirai Kei (Landmine Style)? Jirai Kei is a currently trending j-fashion, which can be literally translate...

Angelic Pretty is one of the most popular Japanese lolita fashion brands, specializing in sweet lolita. For most lolita fashion beginners Angelic Pretty and Baby, the Star Shines Bright are two most familiar sweet lolita brands. In this blog, you will be taken into the wonderful print dress world, and know all kinds of lolita prints and patterns from Angelic Pret...

As Halloween is just around the corner, it's time to pre-order some new lolita dresses for this year. Not only as Halloween lolita costumes but things you genuinely would purchase for your lolita wardrobe. In this blog, you gonna find 10 different themes for this year's Halloween, no matter which is stunning and will make you the most breath-taking one on the street. On top of...

Kawaii arts or Kawaii illustrations are an important part of the cuteness in Japan's culture. Except for the most successful licensed character Hello Kitty or other kawaii Sanrio characters, there are still other kawaii illustrator's characters waiting for you to discover. Today, we will introduce you to a Japanese kawaii illustrator-Mikko, whose illustrations' characters are also ve...

If you are new to lolita fashion you would be very intimidated by the price of lolita fashion. You don't know where to find budget lolita and how to afford a full set of adorable lolita outfits wisely at the beginning, especially when you are a high school/college school student and your budget is very tight. However, there are a lot of lolita dresses from indie b...