Guro Kawaii(グロカワ) takes "Guro" (グロ) from "grotesque", and "kawaii" means cute in Japanese.

This fashion combines horror or gore elements with the kawaii aesthetic.

Guro Kawaii clothes are often casual outfits with horror prints like eyeballs or other human body parts, fake blood is also commonly seen.

You can often see some horror and gore elements, hair accessories, and jewelry.