The summer in the Northern Hemisphere is so hot that even true Lolita fashion lovers are starting to wear their beloved lolita dresses less often. Why not take this opportunity to expand some daily clothes, even if not as exaggerated as lolita fashion, but definitely not less cute and also more comfortable to wear in hot weather.
In addition to Sweet Lolita and Gothic lolita, which are particularly eye-catching, there are also other Japanese street fashions that are more suitable for daily wear.
For example, Yume Kawaii(Pastel Cute), Yami Kawaii("Sick-cute" Kawaii), Otome Kei(Cute Modern City Girl Vibe), Mori Kei(Natural Forest Girl Vibe), Sailor Outfit JK Uniforms, and Blazer-style JK Uniforms are all excellent choices if you want to try cute casual clothing.
While Bitter-sweet Kawaii, Gayaru Hot Girl Suit, Steampunk Casual, Punk Cute, Pastel Goth, Elegant Goth, and Y2K Fashion are more welcomed by "spicey girls" who want to try cool street fashion or sexy casual clothing.
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1.Yume Kawaii (Pastel Dreamy Cute)
Yume Kawaii is a casual pastel dreamy aesthetic, which is one of the two main substyles of Fairy Kei, along with Yami Kawaii.
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Yume Kawaii is more modern than Fairy Kei and features motifs that are related to Japanese pop cultures such as magic girls and shoji manga, etc.
Yume Kawaii — Pastel, Dreamy, Fairytale, Light Material
There are two main coordinate ideas for Yume Kawaii as shown below.
Yume Kawaii Coordinate Idea 1: Cartoon print T-shirt + Pastel Colored Tiered Skirt
Yume Kawaii Coordinate Idea 2: Cartoon print T-shirt + Pleated Skirt
Here are some recommended cute cartoon print T-shirts and pastel-colored tiered skirts for anyone who loves the 80s or 90s fashion. You can click Yume Kawaii to find more pastel items on our site.
Disney Cartoon Print T-shirts
Cute Cartoon Print T-shirts
Pastel Colored Tiered Skirts
2. Yami Kawaii("Sick-cute" Kawaii)
Yami Kawaii is a "sick-cute" aesthetic that was derived from Yume Kawaii. Yami(病み) means "sick" or "mentally anguished" in Japanese and is used to refer to mental health issues and darker themes.
Yami Kawaii is a way to incorporate slight darkness into your outfit, even though it looks cute.
Menhera Chan - Magical Girl with Mental Health Issues
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The key to finishing a Yami kawaii coord is to add some dangerous or slightly depressing elements. For example, you can have a Yami twist on your pastel outfit by wearing a print T-shirt with "offensive" text(such as "Kill you"), depressing text like" I want to die", "nightmarish" patterns, and evil characters, all in pastel.
Here are some coordinate examples of Yami Kawaii with slightly dark elements.
Yami Kawaii Coordinate Idea 1: Sick-cute Print T-shirt + Short Skirt
"Sick Cute" Print T-shirts
Yami Kawaii Coordinate Idea 2: "Nightmare"/ Injured-themed T-shirts + Short Skirts/Shorts
"Nightmare"/ Injured-themed Print T-shirts
3. Sailor Outfit JK Uniforms
Sailor Outfits is one of the two common styles of JK uniform, the other one is the blazer-style uniform.
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Sailor outfit JK uniform normally contains a sailor fuku top(normally with a sailor collar, or a bowtie) and an adorable pleated skirt(normally high waist).
Different styles of sailor outfits have different vibes as shown below.
3.1 Good School Girl Vibe
3.2 Bad School Girl Vibe
Sailor Collar Long Dresses
3.3 IP Co-branded Sailor Outfits
Sanrio JK Uniforms
4. Blazer-style JK Uniforms
A set of blazer-style JK uniforms normally includes a cute pleated skirt, normally high waist, and a short shirt with a bowtie matching the skirt for summer.
Blazer-style JK uniforms are commonly seen in Japanese comics. It has a strong Japanese anime high school girl's vibe and become more and more popular to wear as a kawaii casual daily outfit.
Blazer-style JK Uniforms
Blazer+Shirt(tie/bowtie)+Pleated Skirt
Pleated Plaid Skirts
A good choice of tie/bow tie is another key to finishing off a good JK Uniform coordinate. Make sure the color and pattern of the tie match the skirt. We offer bow ties and ties in different colors and styles on our site.
JK Uniform Ties / Bow Ties
5. Bitter-sweet Kawaii (Cool Kawaii)
On our site, Bittersweet Kawaii refers to those cute casual wear in the black or darker colorway and sometimes has a slightly Gothic influence.
You can find two main kinds of bittersweet kawaii on our site: Sweet Cool Girl Casual Wear and Darker Color Coord Cool Girl Casual Wear.
Bittersweet Coord "Sweet Cool Girl Vibe"
Dress Suit
Split Dress Suit
Designed Tops
Cami Top /Tank Top
Skirts / Shorts
Darker Color Coord "Dark Cool Girl Vibe"
T-shirts With Cool Prints/ Design
Mini Skirts / Shorts
Jeans / Pants
6. Gyaru Party Girl Suit
Gyaru fashion is a heavily western-influenced Japanese subculture, which was inspired by the popular late 1980s American action drama series.
Gyaru Fashion goes against Japanese societal norms and notions of beauty. At that time women were expected to be housewives and to fit certain Asian beauty standards such as having pale skin and dark hair. So you can consider Gyaru Fashion an exaggeration and over-representation of American teenage party culture in Japan.
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The typical look of a "Gyaru" is tanned skin, brown-colored or bleached hair, overly expensive bags, and "Japanese Party Girl Vibe" clothing such as a mini school girl skirt, loose bubble socks, etc.
Therefore, except for the whole "gyaru makeup" mentioned above, the key of build up a Japanese Gyaru coord is a super mini skirt, which could be a mini school skirt if you want to try the Kogyaru. Bubble loose socks are also an important part of putting together a Kogyaru outfit.
Kogyaru —— "Hot Schoolgirls" / "Harajuku Fashion Girls"
Top + Mini Skirts
Loose bubble socks, which first appeared in JK Uniforms, are commonly seen in Japanese Kogyaru fashion, Punk Fashion, and Y2K Fashion.
Loose Bubble Socks
Gyaru Fashion doesn't have a fixed dress code as long as you feel like one, the examples below can also be Gyaru style if you add some changes like exaggerated colored nails, colored hair, and heavy makeup. Or you can stick on to simple make-up to be an edgy "Otaku Vibe" Gyaru if you like.
Harajuku Fashion Girl with "Otaku Vibe": Aime Print T-shirts + Pleated Skirts
ACGN (Anime, Comic, Game, Novel) Print T-shirts
7. Punk Cute — "Rock Girl Vibe"
To put together a punk cute casual wear, plaid skirts, PU short skirts, and items with Metal Elements are all good choices.
Rock Girl Vibe
Punk Plaid Skirts
PU Skirts
Items with Metal Elements
*Click Kawaii Accessories to find more punk items on our site.
8. Y2K Fashion
We offer many Y2K(the Year 2000) Fashion on our site, you can click Kawaii Y2K to find more items to put together your beloved coord.
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Cropped Top + Jeans/Shorts/Skirts
Cami Top+ Belora + Skirts/Shorts
Cropped Top + Skirts/Shorts
Cami Dress + Short Jacket
Wrap Dress Sets
Among those 8 kinds of cute casual wear, which one is your favorite? Let us know by leaving a comment below!